PROMOTION | POSTED ON 23.11.2010

Interactive Posters that You Look, Listen and Want to Keep

Posters are normally one dimentional but this poster series takes graphic design to another level. They are well designed but also the material is chosen for printing the posters makes a sound. The fire image is printed on a paper that crackles, the typewriter uses bubble wrap which clicks. It’s such a great effect and a clever idea, perfect for promoting a Brazillian sound company. The company, Saxofunny, has designed a memorable promotional piece. Their message is ‘Every image has a sound’ also reflects the interactive concept.

Today's consumers face a crowded and cluttered digital market and it is harder for brands to grab attention and convert it to actions. We look at different strategies brands can take to influence and change their audience's behaviours and turn likes into enquiries.