REBRAND AGENCY MELBOURNE
Is your old brand holding you back?
If your brand is tired or no longer reflects what you do, a rebrand agency can transform your business from the inside out.
REBRAND AGENCY MELBOURNE
REBRAND AGENCY MELBOURNE
Is your old brand holding you back?
If your brand is tired or no longer reflects what you do, a rebrand agency can transform your business from the inside out.
What is rebranding?
Having a brand that resonates with your customers and shapes positive perceptions is essential for any successful business.
Even the biggest, most successful businesses rebrand. It’s not a sign of failure, it’s about embracing change and moving with the times to stay relevant.
Rebranding is the process of changing your image and communication to make it more attractive and effective to engage your customers. With the help of a rebrand agency, you can refocus on your purpose, rejuvenate your look and feel, and strengthen your business performance for the long term.
The ultimate goal of rebranding is to ensure your brand performs. Your brand impacts every part of your business, from attracting customers to staff retention, so you want it to be effective.
Depending on your situation, your brand may need an updated logo, new messaging, or a full strategic overhaul. A rebrand agency can help you achieve this. Our highly effective brand transformation process will help you decide which rebrand strategy is right for you.
What is rebranding?
Having a brand that resonates with your customers and shapes positive perceptions is essential for any successful business.
Even the biggest, most successful businesses rebrand. It’s not a sign of failure, it’s about embracing change and moving with the times to stay relevant.
Rebranding is the process of changing your image and communication to make it more attractive and effective to engage your customers. With the help of a rebrand agency, you can refocus on your purpose, rejuvenate your look and feel, and strengthen your business performance for the long term.
The ultimate goal of rebranding is to ensure your brand performs. Your brand impacts every part of your business, from attracting customers to staff retention, so you want it to be effective.
Depending on your situation, your brand may need an updated logo, new messaging, or a full strategic overhaul. A rebrand agency can help you achieve this. Our highly effective brand transformation process will help you decide which rebrand strategy is right for you.
Why do companies rebrand?
“The world is fast changing and until you learn to adapt and adjust to stand out from the masses, you will fade into oblivion.”
Bernard Kelvin Clive
Set themselves apart from the rest
Through rebranding, you can review your positioning and create stunning, modern designs that get noticed.
Get clarity
A new brand strategy is your success roadmap. It pulls everything together cohesively and gives your entire business direction.
Make more money
Your rebrand will help you promote yourself consistently, reach new customers, and increase your market share. Cha-ching!
Why do companies rebrand?
“The world is fast changing and until you learn to adapt and adjust to stand out from the masses, you will fade into oblivion.”
Bernard Kelvin Clive
Set themselves apart from the rest
Through rebranding, you can review your positioning and create stunning, modern designs that get noticed.
Get clarity
A new brand strategy is your success roadmap. It pulls everything together cohesively and gives your entire business direction.
Make more money
Your rebrand will help you promote yourself consistently, reach new customers, and increase your market share. Cha-ching!
Want to chat about rebranding?
Is rebranding right for you?
Branding is not something that you do once – it’s a continual process. Things change – new competitors, new products, shifting needs and values. Your business will expand and evolve. So, you need to constantly review your brand design to ensure you stay relevant and successful.
Rebranding is not a simple task and needs to be done carefully so you don’t lose your existing reputation and customers. You need to be confident that the time is right to rebrand. Here are some rebrand tips to help your decision:
When you probably should rebrand
If you’re considering a rebrand because your vision, mission, values, and purpose are not reflected in your brand, a rebrand probably makes sense. Other factors also might be at play:
- Your branding and logo are tired: visual trends change quite fast and if your designs don’t move with the times, you risk looking dated. If your logo is over seven years old, it’s probably time for a freshen up.
- Your target audience has changed: if your customers are evolving, your existing brand may not appeal.
- You’re relocating or expanding geographically: can be a perfect time for a brand refresh.
- You’ve evolved: often brands are established during a start up stage. If the brand you formed in the early days no longer fits your business, revitalising your logo, positioning, and brand strategy could be the answer.
- You’ve expanded: mergers and acquisitions are a great time to rebrand. A new brand that reflects the new entity will unite the new team on a shared path.
When you probably shouldn’t rebrand
Often, disappointing results are not because of branding. You need to properly examine your business, industry, market, and customers to determine if it’s your brand that’s the issue, or something else. Also, make sure you don’t choose to rebrand just because:
- You’re bored of your brand: just because you’re sick of looking at your logo, doesn’t mean your customers are.
- You’re using it as a bandaid: don’t try to use a rebrand to cover up a deeper problem. If something has gone wrong and your reputation has suffered, a new brand may or may not fix it.
- If you don’t think you’ll see it through: it’s an intensive process and you need to be prepared to update all digital and physical assets like website, social media, advertising, packaging, business cards, and uniforms.
Is rebranding right for you?
Branding is not something that you do once – it’s a continual process. Things change – new competitors, new products, shifting needs and values. Your business will expand and evolve. So, you need to constantly review your brand design to ensure you stay relevant and successful.
Rebranding is not a simple task and needs to be done carefully so you don’t lose your existing reputation and customers. You need to be confident that the time is right to rebrand. Here are some rebrand tips to help your decision:
When you probably should rebrand
If you’re considering a rebrand because your vision, mission, values, and purpose are not reflected in your brand, a rebrand probably makes sense. Other factors also might be at play:
- Your branding and logo are tired: visual trends change quite fast and if your designs don’t move with the times, you risk looking dated. If your logo is over seven years old, it’s probably time for a freshen up.
- Your target audience has changed: if your customers are evolving, your existing brand may not appeal.
- You’re relocating or expanding geographically: can be a perfect time for a brand refresh.
- You’ve evolved: often brands are established during a start up stage. If the brand you formed in the early days no longer fits your business, revitalising your logo, positioning, and brand strategy could be the answer.
- You’ve expanded: mergers and acquisitions are a great time to rebrand. A new brand that reflects the new entity will unite the new team on a shared path.
When you probably shouldn’t rebrand
Often, disappointing results are not because of branding. You need to properly examine your business, industry, market, and customers to determine if it’s your brand that’s the issue, or something else. Also, make sure you don’t choose to rebrand just because:
- You’re bored of your brand: just because you’re sick of looking at your logo, doesn’t mean your customers are.
- You’re using it as a bandaid: don’t try to use a rebrand to cover up a deeper problem. If something has gone wrong and your reputation has suffered, a new brand may or may not fix it.
- If you don’t think you’ll see it through: it’s an intensive process and you need to be prepared to update all digital and physical assets like website, social media, advertising, packaging, business cards, and uniforms.
If you’re still not sure if a rebrand is right for you, we’re here to help.
Should you do a full or partial rebrand?
A partial rebrand is an adjustment to your existing branding. You might just modernise your logo and colours, but your business name, values, and positioning all still hold.
With a full rebrand, it’s a complete overhaul. Everything is up for grabs as you reconsider your name, logo, purpose, personality, and every element of your messaging and brand identity.
Refresh your image with a partial rebrand
This is good for existing businesses that have good brand recognition and loyalty. Think of it as a makeover that gives you a fresh new look. Updating your logo, colours, marketing materials, and fonts will give you a new lease of life.
Solve bigger problems with a full rebrand
If there have been fundamental shifts in your mission, vision, and values, a full rebrand may be best. Perhaps your business has changed so substantially since you first created your brand, that it no longer represents what you do, or where you want to go in the future.
Should you do a full or partial rebrand?
A partial rebrand is an adjustment to your existing branding. You might just modernise your logo and colours, but your business name, values, and positioning all still hold.
With a full rebrand, it’s a complete overhaul. Everything is up for grabs as you reconsider your name, logo, purpose, personality, and every element of your messaging and brand identity.
Refresh your image with a partial rebrand
This is good for existing businesses that have good brand recognition and loyalty. Think of it as a makeover that gives you a fresh new look. Updating your logo, colours, marketing materials, and fonts will give you a new lease of life.
Solve bigger problems with a full rebrand
If there have been fundamental shifts in your mission, vision, and values, a full rebrand may be best. Perhaps your business has changed so substantially since you first created your brand, that it no longer represents what you do, or where you want to go in the future.
Want to chat about a full or partial rebrand?
Keys to a successful rebranding strategy
Ultimately, your rebrand is designed to change your customer’s perceptions of you. Whether you are rebranding because your brand and logo feel outdated or because your brand no longer reflects the evolution of your business, it’s an intense process. To ensure the effort delivers success, make sure you follow these tips.
Focus on your ‘why’
Why did you start your business in the first place? Your brand should clearly reflect your purpose, your vision, and your mission, so make sure you understand what they are.
Know your audience
Every aspect of your brand must resonate with the people you are targeting. Make sure you understand what makes them tick. Focus on building connections rather than a hard sell.
Keep your enemies close
Carefully track what your competitors are up to and how they have positioned themselves. Make sure your rebrand differentiates you and highlights your unique benefits.
Make data driven decisions
Try not to rely on your opinion to make choices about your brand. Chances are you’re too close to have an accurate view. Ask your customers or undertake research to get good data.
Be consistent
Inconsistency leads to distrust. If you make changes to your brand, plan to update everything including digital and in-person branding designs in a consistent manner.
Bring your team along
Your employees can be your loudest brand ambassadors. Change can be scary, so keep them involved and reap the rewards when their engagement goes through the roof.
Invest in a professional
It will save you time and money in the long run, and a professional will be far more skilled in capturing your vision and translating that into a beautiful visual identity.
Keys to a successful rebranding strategy
Ultimately, your rebrand is designed to change your customer’s perceptions of you. Whether you are rebranding because your brand and logo feel outdated or because your brand no longer reflects the evolution of your business, it’s an intense process. To ensure the effort delivers success, make sure you follow these tips.
Focus on your ‘why’
Why did you start your business in the first place? Your brand should clearly reflect your purpose, your vision, and your mission, so make sure you understand what they are.
Know your audience
Every aspect of your brand must resonate with the people you are targeting. Make sure you understand what makes them tick. Focus on building connections rather than a hard sell.
Keep your enemies close
Carefully track what your competitors are up to and how they have positioned themselves. Make sure your rebrand differentiates you and highlights your unique benefits.
Make data driven decisions
Try not to rely on your opinion to make choices about your brand. Chances are you’re too close to have an accurate view. Ask your customers or undertake research to get good data.
Be consistent
Inconsistency leads to distrust. If you make changes to your brand, plan to update everything including digital and in-person branding designs in a consistent manner.
Bring your team along
Your employees can be your loudest brand ambassadors. Change can be scary, so keep them involved and reap the rewards when their engagement goes through the roof.
Invest in a professional
It will save you time and money in the long run, and a professional will be far more skilled in capturing your vision and translating that into a beautiful visual identity.
Find out more about our rebrand service
What does a rebrand agency do?
A branding agency looks after creating new brands and refreshing old ones. If you need a refresh, a rebrand agency will guide you through the process of assessing your need for rebranding and determining the scale of the rebrand required. Then they will create a new brand you’ll be proud of, and your customers will love. At Liquid Creativity, our tried and tested rebrand process gets results.
Our brand design process
1. Analyse
First, we’ll analyse your business, your customers, and your competitors to see where you’re at. Rebrand agencies need to assess the ‘now’ to build a roadmap to future success. We do a thorough audit so we can advise if a rebrand is needed, and if so, how extensive it needs to be.
2. Define
Depending on the outcome of the analysis, we might need to realign your mission, vision, and values, and reconsider your company name and tagline. From there, we rebuild your brand story, positioning, and messaging so that it connects with your desired customers.
3. Develop
Next, design agencies support you in updating the parts of your brand identity that need a refresh. Might be just some fresh colours, or could be a new name, logo, messaging – the works. We’ll include new brand guidelines for ongoing creative consistency.
4. Implement
Lastly, we’ll help you launch your new brand with a comprehensive marketing strategy. That might be updating existing websites and assets with the refreshed branding or creating things from scratch. We’ll make sure to cover every detail, so your transition is smooth and successful.
What does a rebrand agency do?
A branding agency looks after creating new brands and refreshing old ones. If you need a refresh, a rebrand agency will guide you through the process of assessing your need for rebranding and determining the scale of the rebrand required. Then they will create a new brand you’ll be proud of, and your customers will love. At Liquid Creativity, our tried and tested rebrand process gets results.
Our brand design process
1. Analyse
First, we’ll analyse your business, your customers, and your competitors to see where you’re at. Rebrand agencies need to assess the ‘now’ to build a roadmap to future success. We do a thorough audit so we can advise if a rebrand is needed, and if so, how extensive it needs to be.
2. Define
Depending on the outcome of the analysis, we might need to realign your mission, vision, and values, and reconsider your company name and tagline. From there, we rebuild your brand story, positioning, and messaging so that it connects with your desired customers.
3. Develop
Next, design agencies support you in updating the parts of your brand identity that need a refresh. Might be just some fresh colours, or could be a new name, logo, messaging – the works. We’ll include new brand guidelines for ongoing creative consistency.
4. Implement
Lastly, we’ll help you launch your new brand with a comprehensive marketing strategy. That might be updating existing websites and assets with the refreshed branding or creating things from scratch. We’ll make sure to cover every detail, so your transition is smooth and successful.
Why use a Melbourne rebrand agency?
A rebranding agency will expertly bring clarity to your branding strategy. It’s just not something that the average person can do effectively. If you want results, you’ll need a skilled, creative team on the job.
If you’re thinking about rebranding, it’s probably because you’re trying to fix something.
You might want to clarify and refine your overall direction. You might not be sure what your brand stands for or where it’s headed. Your brand might not reflect your values very well. Or your brand might just be looking tired.
Whatever you’re trying to achieve, it’s unlikely you’d be able to resolve it on your own. Rebrand agencies have teams of experts with diverse skills who come together to offer rebrand and brand development services. Their researchers, strategists, designers, developers, copywriters, and marketing specialists are experts in rebrands and they’ll be able to breathe new life into your business.
Why use a Melbourne rebrand agency?
A rebranding agency will expertly bring clarity to your branding strategy. It’s just not something that the average person can do effectively. If you want results, you’ll need a skilled, creative team on the job.
If you’re thinking about rebranding, it’s probably because you’re trying to fix something.
You might want to clarify and refine your overall direction. You might not be sure what your brand stands for or where it’s headed. Your brand might not reflect your values very well. Or your brand might just be looking tired.
Whatever you’re trying to achieve, it’s unlikely you’d be able to resolve it on your own. Rebrand agencies have teams of experts with diverse skills who come together to offer rebrand and brand development services. Their researchers, strategists, designers, developers, copywriters, and marketing specialists are experts in rebrands and they’ll be able to breathe new life into your business.
Want to chat about refreshing your brand?
Brand design tailor-made for Melbourne businesses
Brand design for new businesses
Vintrace – Liquid Creativity’s rebrand reinvigorated an 8-year-old company.
Vintrace’s old branding didn’t effectively communicate the benefits of their winery software. Sales were down. An in-depth analysis of the business, processes, and customer needs highlighted the need for a fresh approach.
“After years in business, we knew our brand was holding us back, so we turned to Liquid to help us. Liquid came up with a new brand concept, name, and strategy to help us unify our business and end any confusion about our products. It was a big process, but Liquid’s new brand created a sense of trust and helped us frame better campaigns and clearer client presentations. The results were impressive too, with our Australian subscription revenue jumping 30% in the next year.”
Joshua Abra, Director
Brand design refresh for existing businesses
CNG Systems – Liquid Creativity brand design service to reinvigorate a 15-year-old company.
CNG’s previous visual style did not communicate a sense of innovation. After conducting a brand workshop and extensive feedback from existing clients, we used these valuable insights to launch CNG’s new brand.
“(Liquid) started by connecting with our current clients finding out our strengths and weakness which helped us to focus our attention on what our customers valued. Then they progressed with formulating a completely new branding recipe to attract the types of customers we needed. We have finished up with a branding concept that is more in line with the perception we want to portray in the market, followed up with new logos, business cards and most importantly, a completely new digital media suite. I am very pleased with the result.”
Peter Scarlata, General Manager
Brand design tailor-made for Melbourne businesses
Brand design for new businesses
Vintrace – Liquid Creativity’s rebrand reinvigorated an 8-year-old company.
Vintrace’s old branding didn’t effectively communicate the benefits of their winery software. Sales were down. An in-depth analysis of the business, processes, and customer needs highlighted the need for a fresh approach.
“After years in business, we knew our brand was holding us back, so we turned to Liquid to help us. Liquid came up with a new brand concept, name, and strategy to help us unify our business and end any confusion about our products. It was a big process, but Liquid’s new brand created a sense of trust and helped us frame better campaigns and clearer client presentations. The results were impressive too, with our Australian subscription revenue jumping 30% in the next year.”
Joshua Abra, Director
Brand design refresh for existing businesses
CNG Systems – Liquid Creativity brand design service to reinvigorate a 15-year-old company.
CNG’s previous visual style did not communicate a sense of innovation. After conducting a brand workshop and extensive feedback from existing clients, we used these valuable insights to launch CNG’s new brand.
“(Liquid) started by connecting with our current clients finding out our strengths and weakness which helped us to focus our attention on what our customers valued. Then they progressed with formulating a completely new branding recipe to attract the types of customers we needed. We have finished up with a branding concept that is more in line with the perception we want to portray in the market, followed up with new logos, business cards and most importantly, a completely new digital media suite. I am very pleased with the result.”
Peter Scarlata, General Manager
Still have a question about rebranding?
