brand customer experience

4 Ways to measure the success of your brand’s customer experience

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Customer experience must be at the forefront of all your marketing and branding today, but how do you measure the success of your brand's strategy?
branding design for business

Branding: Why is Good Branding Great for your Business?

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Is your brand communicating your business effectively to the right audience? Understand why it's crucial to get your branding right it today's market.

How email marketing can drive business

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Email marketing is an effective tool in helping your business engage with audiences. Here is our guide to email marketing best practices.
Heavy Machine Crawler Crane Clip Art

5 Tips for businesses considering a rebrand

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A successful business rebrand is much more than a slick logo or website. Here are some tips to consider when rebranding.
How to create a brand name – A branding expert’s top tips

How to create a brand name – A branding expert’s top tips

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The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world – it’s a global decision.
Engage your audience

11 Tips to Build an Effective Social Media Branding

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Let’s unpack the hype and take a close look at social media and what it means for brand managers. Here are 9 tips to help you catapult your brand.
Enhance Branding Video

Ways to Increase Total Watch Time

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The ability of videos to enhance your brand message cannot be under-valued. Video allows you to connect with your audience...
How to use your brand design to change customer behaviour

How to use your brand design to change customer behaviour

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Today's consumers face a crowded and cluttered digital market and it is harder for brands to grab attention and convert it to actions. We look at different strategies brands can take to influence and change their audience's behaviours and turn likes into enquiries.
Brand Strategy pricing

Price means nothing to today’s customers

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The concept that customers buy based on price alone is a myth and it must be taken seriously by marketers and brands in order to grow and prosper.
Be Authentic

How Your Business Can Be Authentic?

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When businesses are authentic they will inspire and prosper. Authenticity is the new black and unlike other trends, it's here to stay.
Branding - Global Trends

5 International Brand Trends You Can Take Local

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Staying on top of the latest trends is vital to your business survival. But it’s not about being first, it’s about being the best.
Transforming the Travel Industry

Transforming the Travel Industry

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The advancement of technology and changing consumer expectations and behaviour are changing numerous industry, no more so than the travel industry.