Red

Paint your Brand Red

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Red appeals to our very basic, primal instincts. It signifies boldness, attraction, danger and sex.
Emotive Starbucks Branding

Leveraging Emotive Branding – Part 2

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Leading on from Part 1; we now look at the practical ways that your brand can leverage emotive branding to build relationships...
Rolls-Royce branding

Leveraging Emotive Branding – Part 1

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We all know by now that tapping into emotions is a great way to connect with audiences but the power of emotive branding cannot be underestimated.
Niche Brand

To Niche or Not to Niche

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Focusing on a particular niche opens up the opportunity for your business and brand to become the experts in what you offer.
Customer Experience

Creating an Awesome Customer Experience

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Creating an awesome customer experience is time consuming but extremely valuable and it’s not that difficult...
AB Testing

Harnessing the Power of A/B Testing

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There’s lots of talk about the importance of A/B Testing; two thirds of businesses are now integrating it into their marketing strategy.
CSIA logo

Redefining CSIA

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The Customer Service Institute of Australia (CSIA) was established in 1997 as Australia’s peak customer service body to provide education...
Emotionally Intelligent Brand

Building an Emotionally Intelligent Brand

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When building your brand you must always keep this front of mind; people connect with and buy from people, even in a B2B situation.
Muji Bath

The Brand of No Branding: Muji

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In 1980 ‘a Japanese brand that claims to be no-brand’ was born as a counter point to a society trend of consumer excess that grew within Japan throughout the 1970s.
How to create a call to action (CTA) that works

How to create a call to action (CTA) that works

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In the past, call to action (CTA) buttons such as Learn More, Sign Up and Buy Now worked, but today target audiences are wising up and those common CTAs of old just aren’t creating the impact previously expected.
Embracing Social Responsibility

Embracing Social Responsibility Offers Better Branding Opportunities

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Let’s be honest, the underlying reasons most of us are in business is to earn a living, afford a certain lifestyle...
Fusion Branding Elements

Understanding the 4 Key Branding Elements

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When creating your brand, rebranding or just refreshing an old one, it’s important that you understand the 4 key branding elements...