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Happiness can double when you share
This is a clever initiative that goes to show how very efficient marketing strategies and amazing advertising concepts always come from simple ideas.
Subzero Ice Cream Becomes Hot As Hell
This legendary Welsh ice cream maker, trading as Mr Creemy since 1959, found out that the name had been taken in 2001 by another company.
This Dove ad is a real beauty
Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.
Eyescream’s Creative Solutions
Barcelona's Eyescream and friends came up with some creative solutions to simplify the traditional Taiwanese ice cream and improve the consumer experience.
Milka’s Sweetest Product Creativity – Spreading the Word Based on Product Creativity
To communicate the brand message "Dare to be tender", Milka changed the entire manufacturing process, in a brilliant...
Amstel’s Win-win Marketing Strategy
Amstel set the Amstel Pause in Bulgaria, a win-win marketing strategy that rewarded consumers with a free beer, if they managed to do nothing for 3 minutes.
How’s That for a Funny Campaign?
After 6 years of declining sales and more than 80 stores shutting down in 2012, Kmart (US) decided to fight back with a viral and well-played funny campaign.
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Liquid Creativity is a boutique branding agency in Melbourne. Our team have 25 years of experience in brand marketing, creative design, new brand development and social media branding.