Clive’s new ‘Pot of’ range of fresh organic meals has recently completed a naming, rebrand and packaging design. This fresh brand challenges packaging design in this market, currently saturated with uninspiring international brands and bland own label products. Through distinct differentiation, Clive’s has expanded and diversified their product range. The bold, highly graphic, brand identity based on symbology, pattern and colour associated with each recipe’s origin creates a real visual point of difference. The eye-catching design is distinctive and communicates beautifully, on and off the shelf.