PACKAGING | POSTED ON 01.06.2012

A Brand ‘Pot of’ Difference On and Off the Shelf

Clive’s new ‘Pot of’ range of fresh organic meals has recently completed a naming, rebrand and packaging design. This fresh brand challenges packaging design in this market, currently saturated with uninspiring international brands and bland own label products. Through distinct differentiation, Clive’s has expanded and diversified their product range. The bold, highly graphic, brand identity based on symbology, pattern and colour associated with each recipe’s origin creates a real visual point of difference. The eye-catching design is distinctive and communicates beautifully, on and off the shelf.

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August 26, 2014

English ice cream brand Mova received a refreshing identity and a clean packaging design, as it was about to be introduced to...

New Evian Bottle Design is Sleek and Clean

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August 11, 2014

Attempting to create new connections with their US consumers within premium water, the new 500ml Evian bottle design is sleeker and cleaner.

Blue Goose new packaging is naturally good

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July 11, 2014

One great aspect of the new identity and packaging design is of course Ben Kwok's beautiful highly detailed and rendered animal illustrations.

These Boots Are Made For Walking (On Water)

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July 7, 2014

This packaging design creates an illusion of boots immersed in water, a clever way of showing that your feet will be protected from water and other dangers.