Clive’s new ‘Pot of’ range of fresh organic meals has recently completed a naming, rebrand and packaging design. This fresh brand challenges packaging design in this market, currently saturated with uninspiring international brands and bland own label products. Through distinct differentiation, Clive’s has expanded and diversified their product range. The bold, highly graphic, brand identity based on symbology, pattern and colour associated with each recipe’s origin creates a real visual point of difference. The eye-catching design is distinctive and communicates beautifully, on and off the shelf.
One great aspect of the new identity and packaging design is of course Ben Kwok's beautiful highly detailed and rendered animal illustrations.
https://liquidcreativity.com.au/wp-content/uploads/2016/02/blue_goose_07.jpg471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2014-07-11 11:46:262016-03-02 10:47:42Blue Goose new packaging is naturally good
This packaging design creates an illusion of boots immersed in water, a clever way of showing that your feet will be protected from water and other dangers.
https://liquidcreativity.com.au/wp-content/uploads/2016/02/fisherman_01.jpg471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2014-07-07 16:18:552016-03-02 10:47:19These boots are made for walking (on water)