Posts

Art name for brand

The Fine Art of Naming Your Brand

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Strategic naming is a fine art. It’s not an easy task to get to the core of your brand in a few syllables.
Branding is more than a logo

Branding is So Much More Than Just a Logo

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When some companies approach creative studios looking for a ‘new brand’ they typically mean a new brand name, or icon, or a new look and feel for their existing name.
Tesco's new packaging

Tesco’s Cream Looks Yummy on this New Packaging

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The brief to redesign Tesco's range of fresh cream, covering over a massive 30 lines, created an impressive design challenge.
Apple Microsoft Great Design

Business Who Incorporate Design are Winning Big Time!

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These days most businesses, no matter what they make or sell, recognise the power and financial value of good design.
Brand Identity

A Brand Identity that Takes Boring Out of Consulting

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PoliticsDirect has been rebranded. As a result the public affairs consulting service (now called Brevia Consulting) sports a clean...
Cinderella rebrand BTI logo

A Cinderella Rebrand that Fits Perfectly on the Customer

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At Liquid we love a good Cinderella branding story. It's hard to believe a serious company like the Biotech Institute would...
Telstra logo in full color

Telstra’s Rebrand Shows It’s Full Colour Spectrum

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Unless you’ve been hiding under a rock this year, like most Australians, you will have noticed the colourful 6 palette...
French cafe

A French Cafe Creates a Brand that Makes You Feel at Home

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This french cafe located in the old wash houses in Strasbourg, France, is named ‘La Corde à Linge’ (meaning the clothes line).
Celebrities and homeware brand Gordon blog

Celebrities and Homeware Brands Go Hand in Hand

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Celebrities are establishing their own brands, especially in the homewares market. They initially have the recognition...