Posts

Air New Zealand

Flying High on Customer Satisfaction

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Air New Zealand, the preferred airline of Middle-earth, developed a new brand identity to enhance their brand alignment, competitive advantage and customer satisfaction.
Carmans branding

Adding a Friendly Personality to the Carman’s Brand

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They under went a redesign keeping elements of the initial packaging, such as the bold black colour backgrounds...
Hairdressing business

A Hairdressing Business that Grows from Brand Values

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I rang my hairdresser the other day to book an appointment, however she didn’t have an available time after work for...
Adidas aims success through branding

How Adidas Aims for Success Through Branding

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As Adidas tells us through their brand marketing around renowned athletes and ordinary people that rise above their challenges every day, 'impossible is nothing'.
Cafe brand to feature in design books

A Memorable Cafe Brand to Feature in Design Books

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With new cafes always opening up, how does one cafe stand out from another? How can you make it memorable?
Prince Charles Homewares

Prince Charles is In the Business of Homewares

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Prince Charles has used his royal position to his advantage and established his own homewares brand.
new media

Using New Media to Target Customers on the Planet

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Lonely Planet have really made use of new media to grow their brand and stay connected with their customers.