Posts

Sandwich book design that make you want to eat it

Clever Book Design that Will Make You Want to Eat It

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Polish graphic designer and photographer Pawel Piotrowski has created a quirky book which takes on the form of a giant...
Volvo understand the way their audience think

Volvo understands the way their customers think

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In recent months Volvo launched a new ad campaign in the US for the XC60. Volvo did extensive research using a different...
Victoria's Secret mega brand

Victoria’s Secret to Become an Appealing Mega Brand

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Victoria's Secret wants women to feel more appealing and they achieve this by creating a fairytale like experience to the brand.
Colgate blog

How We are Now Appealing to Savvier Audiences

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Audiences are much more savvy these days and will research products thoroughly to find something that meets their needs.
Art name for brand

The Fine Art of Naming Your Brand

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Strategic naming is a fine art. It’s not an easy task to get to the core of your brand in a few syllables.
Audi blank canvas

Audi Goes Creative with a Blank Canvas Advertising

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An advertisement in Berlin to launch the new 2012 Audi A7 Sportback looks fairly normal - except it was created with...
Client saisfaction

Client Satisfaction is Making Brands Think Differently

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These days anyone can do their own product research and read personal endorsements, we are in a whole new era...
Branding is more than a logo

Branding is So Much More Than Just a Logo

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When some companies approach creative studios looking for a ‘new brand’ they typically mean a new brand name, or icon, or a new look and feel for their existing name.
Core Values

Thinking Around a Company’s Brand and their Core Values

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At the core, your organisation’s Brand is a reflection of the actions and beliefs of the people who work there.
Facebook vs face-to-face. It’s complicated.

Facebook vs face-to-face. It’s complicated

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The Facebook phenomenon has the marketing world abuzz. Understandably too, as this social media giant has risen to be the most influential...
Brand Identity

A Brand Identity that Takes Boring Out of Consulting

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PoliticsDirect has been rebranded. As a result the public affairs consulting service (now called Brevia Consulting) sports a clean...
Color can influence purchasing decision

How Colour Can Influence our Purchasing Decisions

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There are many reasons why people purchase certain brands, but the visual appearance plays a very important role in...