The packaging for this take away prepared dishes was designed for the Spanish market in Barcelona. They’ve created a range of products with a creative concept behind the branding… a picnic theme! By using graphic elements like napkins and baskets, this brand became distinctive and memorable. The texture of these materials are also used as a design feature and a way to differentiate the contents of the packs.
Another graphic design device that ‘delishop’ uses effectively and consistently for all their branding is the bar code lines above their logo. The consistency of brand design and layout ensures that these take away packs are easily recognised and stand out from their competition.