LOGO   |   POSTED ON 03.02.2010

Olympic logo failure: who invited Bart and Lisa?

London’s 2012 Olympic logo was specifically designed to appeal to a young, hip audience but research shows that London teenagers do not respond to it at all. Although the logo was designed with their interests in mind they actually feel insulted that it shows no understanding of their culture. London teenagers are proud, they love their city and they’re savvy about branding. They’re well aware of the brands they connect with and the ones they don’t and they feel embarrassed by the image the London Olympic logo is projecting of their city.

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