Posts

Carmans branding

Adding a Friendly Personality to the Carman’s Brand

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They under went a redesign keeping elements of the initial packaging, such as the bold black colour backgrounds...
Virgin Australia's brand takes their brand up

Virgin Australia’s Unified Brand Takes Them High Up

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With 91 aircraft in it’s fleet in early 2010, Virgin Blue’s market shares were suffering and it’s future unsustainable.
Victoria's Secret mega brand

Victoria’s Secret to Become an Appealing Mega Brand

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Victoria's Secret wants women to feel more appealing and they achieve this by creating a fairytale like experience to the brand.
Maccas McDonalds

Just Call us Macca’s – McDonalds Acts Like a Mate

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Just in time for Australia Day, McDonald’s Australia has announced that it’s changing the name of 13 restaurants...
Colgate blog

How We are Now Appealing to Savvier Audiences

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Audiences are much more savvy these days and will research products thoroughly to find something that meets their needs.
Audi blank canvas

Audi Goes Creative with a Blank Canvas Advertising

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An advertisement in Berlin to launch the new 2012 Audi A7 Sportback looks fairly normal - except it was created with...
Brand speaking with target market

Is my Brand Speaking to My Target Market?

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There are several factors that make up the life force for an effective brand, whether personal or corporate.
Client saisfaction

Client Satisfaction is Making Brands Think Differently

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These days anyone can do their own product research and read personal endorsements, we are in a whole new era...
Branding is more than a logo

Branding is So Much More Than Just a Logo

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When some companies approach creative studios looking for a ‘new brand’ they typically mean a new brand name, or icon, or a new look and feel for their existing name.
Core Values

Thinking Around a Company’s Brand and their Core Values

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At the core, your organisation’s Brand is a reflection of the actions and beliefs of the people who work there.
Facebook vs face-to-face. It’s complicated.

Facebook vs face-to-face. It’s complicated

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The Facebook phenomenon has the marketing world abuzz. Understandably too, as this social media giant has risen to be the most influential...
simplicity design

Simplicity in Design: Doesn’t Have to be Complicated

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The pursuit of this authenticity and simplicity are at the essence of any good designers goal.