Posts

brand difference

A Brand ‘Pot of’ Difference On and Off the Shelf

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The bold, highly graphic, brand identity based on symbology, pattern and colour associated with each recipe’s origin creates a real visual point of difference.
Brand Identity

A Brand Identity that Takes Boring Out of Consulting

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PoliticsDirect has been rebranded. As a result the public affairs consulting service (now called Brevia Consulting) sports a clean...
Cinderella rebrand BTI logo

A Cinderella Rebrand that Fits Perfectly on the Customer

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At Liquid we love a good Cinderella branding story. It's hard to believe a serious company like the Biotech Institute would...
Telstra logo in full color

Telstra’s Rebrand Shows It’s Full Colour Spectrum

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Unless you’ve been hiding under a rock this year, like most Australians, you will have noticed the colourful 6 palette...
Starbucks logo

Starbucks New Logo Smells Like Success in the Morning

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Last year, Starbucks - the worlds largest coffee chain revealed an updated logo, removing it's 'Starbucks Coffee' wordmark.
Compelling message for small business

The Need for a Compelling Message for Small Businesses

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With so many marketing avenues for companies to utilise, it's easy to lose sight of the essence of effective messaging.
Color can influence purchasing decision

How Colour Can Influence our Purchasing Decisions

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There are many reasons why people purchase certain brands, but the visual appearance plays a very important role in...
Hairdressing business

A Hairdressing Business that Grows from Brand Values

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I rang my hairdresser the other day to book an appointment, however she didn’t have an available time after work for...
Designer barcode for brand

Designer barcodes – an extension of your brand

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How clever is Design Barcode, creating a niche in the design market. Best of all, they have created through the use of...
Perfume bottle design

Minimal is the essence of this perfume bottle design

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The brand is all about clean, simple lines and quite minimalistic often with a dual function. In this case the packaging acts...
Office space

Keeping Your Office Space Within the Brand

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Branding for a business is not just about the visual identity of their collateral it is also about the initial impressions when you enter their space.
Olive Oil

Robinvale Estate: Olive Oil with a Fresh Taste and Look

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High quality extra virgin olive oil is a very competitive market but Robinvale Estate positioned themselves differently with...