Posts

Android Kitkat

Google & KitKat Brand Strategy

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Google and KitKat developed the Android KitKat 4.4 brand strategy together, which included more than 50 million KitKat bars being specially branded.
Blue Goose

Blue Goose new packaging is naturally good

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One great aspect of the new identity and packaging design is of course Ben Kwok's beautiful highly detailed and rendered animal illustrations.
Bookworld

A rebranding process to fight the Amazonians

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Bookworld, owned by Pearson Australia Group, is an online book, music, and video retailer with over half a million existing customers and a focus...
Keepcup

A Brand Strategy to Keep(Cup) – Branding Strategies to Grow Your Business

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KeepCup brand strategy is building a story about sustainability by showing its customers that preserving 50,000 trees is "a lovely thought”.
Samsung video

The Smart Phone Line Was A Smart Move

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Seeing Apple fans lining up to buy a new product is business as usual and it was also the inspiration for a... Samsung marketing campaign!
Svedka

Svedka – Cheers to their New Design!

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Svedka's design uses minimalist aesthetics - echoing Swedish design values, while also appearing more modern and sophisticated.
Yellow Pages Video Frame

YP Rebrands and is Now a Service Brand for ‘Doers’

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In an age when search pretty much equates to Google, YP (formerly Yellow Pages) wants to survive by expressing...
Promotional Videos

Is it Veni, Vidi, Vici for Vine Videos?

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Airbnb created a short promotional film but using a different medium. It was made entirely out of vine videos called Hollywood and Vines.
Opera Australia Brochure

A Rebrand to Open up Opera Australia

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Opera Australia is Australia's primary opera company and one of the world's busiest opera companies. Last year, when they launched their 2014 season...
Anna Korshun

Footwear with Great Design and Marketing Concept

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Korshun's success and recognition is a result of her approach for clever brand design, efficient processes and innovative products.
Tiger air

The Tiger Changed its Stripes and Now Wants to Fly High

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Tiger Airways, a low-cost airline has recently undergone a new change. Now known as Tigerair, they have rebranded while...
Pyeongchang Blog

Winter Olympics Branding for 2018 is All About Harmony

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PyeongChang, South Korea, will be hosting the XXIII Olympic Winter Games in 2018.