Posts

Branding for Start-ups

Storytelling for Start-ups

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Just like the blurb of a book the communications from a start-up need to draw people in from the very beginning – hook them, if you like.
Brand Guide for Startups

Creating a brand guide for start-ups

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Creating a brand guide as a start-up can seem daunting but it doesn’t have to be – it’s all just a matter of answering the right questions...
Nutfusion Branding

The Nutfusion Journey to Finding their Brand

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Sometimes a journey begins in the most inconspicuous of places. About 3 years ago Liquid Creativity came across a premium food producer...
Personal Branding

Branding Just Got Personal

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Today’s consumers are much more savvy than those that have come before. They know what they want, they know where to find...
Hillary Clinton

Hillary Clinton’s New Logo

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Gone are the days of politicians campaigning solely on credentials and policies. Now it’s just as much about the politician as a brand.
Marymaddock BrandStorytelling

Brand Storytelling: Words and Design – a match made in Heaven

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Despite the importance of a captivating design, it’s the stories that your content tells that makes people decide whether...
Ketums Branding

Smutek Becomes Ketums, a New Brand for a New World

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On a leafy street in Paris in 1925 Joseph Smutek opened the doors of his shop where he crafted raincoats that became...
Optus Brand Evolution

7 Tips for Keeping your Brand Relevant

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Competition is ever-changing, as is technology and the way audiences connect. In order to keep your brand relevant...
Generations Blog

Branding for Different Generations

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Each different generation has a specific culture that goes far beyond mere demographics.
Branding for Start-ups

The Importance of Branding for Start-Ups

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You’ve had a fantastic idea, you’ve taken the plunge into starting your own business, you may even have your business plan all in order...
Brand Readability

Mobile responsiveness – fitting a round peg in the square hole

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If you are at the beginning of establishing your brand or are ready for a rebrand then mobile responsiveness is...
Aesop Branding

Offering a Consistent Approach to Branding

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There’s so much more to branding in today’s market than even just a generation ago. Gone are the days when a logo outside your place of business...