Posts

Promotional Videos

Is it Veni, Vidi, Vici for Vine Videos?

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Airbnb created a short promotional film but using a different medium. It was made entirely out of vine videos called Hollywood and Vines.
Volvo understand the way their audience think

Volvo understands the way their customers think

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In recent months Volvo launched a new ad campaign in the US for the XC60. Volvo did extensive research using a different...
Victoria's Secret mega brand

Victoria’s Secret to Become an Appealing Mega Brand

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Victoria's Secret wants women to feel more appealing and they achieve this by creating a fairytale like experience to the brand.
Maccas McDonalds

Just Call us Macca’s – McDonalds Acts Like a Mate

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Just in time for Australia Day, McDonald’s Australia has announced that it’s changing the name of 13 restaurants...
Colgate blog

How We are Now Appealing to Savvier Audiences

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Audiences are much more savvy these days and will research products thoroughly to find something that meets their needs.
Audi blank canvas

Audi Goes Creative with a Blank Canvas Advertising

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An advertisement in Berlin to launch the new 2012 Audi A7 Sportback looks fairly normal - except it was created with...
Client saisfaction

Client Satisfaction is Making Brands Think Differently

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These days anyone can do their own product research and read personal endorsements, we are in a whole new era...
Branding is more than a logo

Branding is So Much More Than Just a Logo

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When some companies approach creative studios looking for a ‘new brand’ they typically mean a new brand name, or icon, or a new look and feel for their existing name.
Facebook vs face-to-face. It’s complicated.

Facebook vs face-to-face. It’s complicated

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The Facebook phenomenon has the marketing world abuzz. Understandably too, as this social media giant has risen to be the most influential...
Apple Microsoft Great Design

Business Who Incorporate Design are Winning Big Time!

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These days most businesses, no matter what they make or sell, recognise the power and financial value of good design.
simplicity design

Simplicity in Design: Doesn’t Have to be Complicated

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The pursuit of this authenticity and simplicity are at the essence of any good designers goal.
Starbucks logo

Starbucks New Logo Smells Like Success in the Morning

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Last year, Starbucks - the worlds largest coffee chain revealed an updated logo, removing it's 'Starbucks Coffee' wordmark.