Posts

Solar energy

Nivea’s Solar Energy Advertising

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Nivea put out a solar energy advertising campaign in a Brazilian magazine and decked it out with solar panels and a USB charging port so that consumers could plug their phone into.
Mac Smartphone Interactivity

A Happy Meal with Smartphone Interactivity

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Dating back to 2010, McDonald's have been the leading fast food chain to use smartphone interactivity to enhance their guests experiences.
Dunkin donuts

Increasing Sales with an Innovative App

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With a mission to increase their morning breakfast sales, the South Korean branch of Dunkin' Donuts released an innovative app to solve their sales depression.
Coke Marketing Strategies

Happiness can double when you share

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This is a clever initiative that goes to show how very efficient marketing strategies and amazing advertising concepts always come from simple ideas.
Milka product

Milka’s Sweetest Product Creativity – Spreading the Word Based on Product Creativity

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To communicate the brand message "Dare to be tender", Milka changed the entire manufacturing process, in a brilliant...
Amstel Marketing Strategy

Amstel’s Win-win Marketing Strategy

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Amstel set the Amstel Pause in Bulgaria, a win-win marketing strategy that rewarded consumers with a free beer, if they managed to do nothing for 3 minutes.
Ksmart Campaign

How’s That for a Funny Campaign?

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After 6 years of declining sales and more than 80 stores shutting down in 2012, Kmart (US) decided to fight back with a viral and well-played funny campaign.
Kate Spade

A Digital Strategy to Merge Two Worlds

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Kate Spade Saturday recently partnered up with eBay in a digital strategy to transform retail, mixing online shopping and traditional retail.
Android Kitkat

Google & KitKat Brand Strategy

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Google and KitKat developed the Android KitKat 4.4 brand strategy together, which included more than 50 million KitKat bars being specially branded.
Heineken

Heineken Departure Roulette – JFK, New York

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The marketing campaign was aired on YouTube, using digital visualisation to drive customer engagement and share the experience of ‘anything is possible’.
Mccoys

The Real Man’s Chips

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McCoy's, a UK brand of crinkle cut chips, unveiled an impressive new packaging concept: opening up sideways extends the opening by 5cm.
Samsung video

The Smart Phone Line Was A Smart Move

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Seeing Apple fans lining up to buy a new product is business as usual and it was also the inspiration for a... Samsung marketing campaign!