Idle Wild

Idlewild’s Bookstore New Brand Concept

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Beck approached the owner of Idlewild Books, David Del Vecchio, who immediately fell in love with the new brand concept and design and decided to adopt it.
Evian

New Evian Bottle Design is Sleek and Clean

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Attempting to create new connections with their US consumers within premium water, the new 500ml Evian bottle design is sleeker and cleaner.
Farmers seconds of smart

Farmers Insurance Rebrands to Fit a New Era

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Established in 1928, Farmers Insurance Group is one of the leading insurer groups of vehicles, homes, and small businesses in the United States...
Dunkin donuts

Increasing Sales with an Innovative App

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With a mission to increase their morning breakfast sales, the South Korean branch of Dunkin' Donuts released an innovative app to solve their sales depression.
Bunchrides Awards Shorlist

Liquid’s Branding & Design Shortlisted for Awards

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Liquid's branding and design for Bunchrides, an emerging startup, has been shortlisted for the Bike Design Awards 2014...
Coke Marketing Strategies

Happiness can double when you share

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This is a clever initiative that goes to show how very efficient marketing strategies and amazing advertising concepts always come from simple ideas.
Subzero Icecream

Subzero Ice Cream Becomes Hot As Hell

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This legendary Welsh ice cream maker, trading as Mr Creemy since 1959, found out that the name had been taken in 2001 by another company.
Dove Sketches

This Dove ad is a real beauty

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Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.
Eyescream

Eyescream’s Creative Solutions

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Barcelona's Eyescream and friends came up with some creative solutions to simplify the traditional Taiwanese ice cream and improve the consumer experience.
Milka product

Milka’s Sweetest Product Creativity – Spreading the Word Based on Product Creativity

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To communicate the brand message "Dare to be tender", Milka changed the entire manufacturing process, in a brilliant...
Amstel Marketing Strategy

Amstel’s Win-win Marketing Strategy

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Amstel set the Amstel Pause in Bulgaria, a win-win marketing strategy that rewarded consumers with a free beer, if they managed to do nothing for 3 minutes.
Ksmart Campaign

How’s That for a Funny Campaign?

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After 6 years of declining sales and more than 80 stores shutting down in 2012, Kmart (US) decided to fight back with a viral and well-played funny campaign.