IBM Smarter Cities

We All Want to Live on IBM Smarter Cities

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IBM's "People for Smarter Cities" project uses a different approach to the standard big signs and billboard advertisements.
Promotional Videos

Is it Veni, Vidi, Vici for Vine Videos?

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Airbnb created a short promotional film but using a different medium. It was made entirely out of vine videos called Hollywood and Vines.
Opera Australia Brochure

A Rebrand to Open up Opera Australia

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Opera Australia is Australia's primary opera company and one of the world's busiest opera companies. Last year, when they launched their 2014 season...
Tropicana

Tropicana’s rebrand leaves a bitter taste on consumers

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Tropicana Products, owned by PepsiCo is America’s leading brand of orange juice. In January 2009 they decided to...
Anna Korshun

Footwear with Great Design and Marketing Concept

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Korshun's success and recognition is a result of her approach for clever brand design, efficient processes and innovative products.
Kelloggs

Kelloggs Packaging Goes Retro on a Special Edition

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To celebrate Froot Loops 50th anniversary, Target (North America) is releasing, for the first time ever, retro-theme...
Dick Smith

Market Research Powers an Effective Rebrand

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Founded in 1968, Dick Smith is one of Australia's biggest technology retailers, famous for their wide range of electronic gadgets featuring mobile phones...
Douwe Egbert

A Brand Strategy to Engage Even Sleepy Customers

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If you’re trying to think of new ideas for the brand strategy of your product or service, here is a novel way of engaging with...
Tiger air

The Tiger Changed its Stripes and Now Wants to Fly High

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Tiger Airways, a low-cost airline has recently undergone a new change. Now known as Tigerair, they have rebranded while...
Pyeongchang Blog

Winter Olympics Branding for 2018 is All About Harmony

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PyeongChang, South Korea, will be hosting the XXIII Olympic Winter Games in 2018.
Camp Gyno Blog

The Camp Gyno is a Video Hit!

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HelloFlo, an American tampon subscription service, has recently released a new promotional video on their website and YouTube aimed at pre-teen girls.
Firefox Logo

A Simplified Logo to Make the Fox Look Hot on Mobile

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Mozilla revealed a simplified logo for Firefox, its first since 2009. And they clearly stated that the simplified logo was 'created...