New travel map design

Unfolding a New Travel Map Design – No Wifi Required

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Map² designed by Anne Stauche, is a tear resistant interactive paper map that mimics some of the features of their digital...
Sandwich book design that make you want to eat it

Clever Book Design that Will Make You Want to Eat It

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Polish graphic designer and photographer Pawel Piotrowski has created a quirky book which takes on the form of a giant...
Dumb ways to die is such a smart way to communicate

Dumb Ways to Die is a Smart Way to Communicate

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Dumb Ways to Die is a public service announcement for the Metro in the form of a 3 minute catchy song and animation...
Volvo understand the way their audience think

Volvo understands the way their customers think

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In recent months Volvo launched a new ad campaign in the US for the XC60. Volvo did extensive research using a different...
Art rebrand to increase product sales

Rebranding Increased Visitors and Product Sales

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The Auckland Art Gallery Toi o Tamaki is the leading public gallery in Auckland with the most expansive collection...
Longview

Longview’s Packaging Redesign Calls for a Toast

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Longview was rewarded for their new packaging with a massive increase in sales. The new labels were engaging and different from their competitors.
Weis Barpacks

New Packaging Design Increases Sales for Weis

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The packaging design had to be strong and focused on 'real fruit and real ingredients' to stand out amongst the cluttered market and promotional activity of other brands.
Carmans branding

Adding a Friendly Personality to the Carman’s Brand

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They under went a redesign keeping elements of the initial packaging, such as the bold black colour backgrounds...
Virgin Australia's brand takes their brand up

Virgin Australia’s Unified Brand Takes Them High Up

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With 91 aircraft in it’s fleet in early 2010, Virgin Blue’s market shares were suffering and it’s future unsustainable.
Victoria's Secret mega brand

Victoria’s Secret to Become an Appealing Mega Brand

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Victoria's Secret wants women to feel more appealing and they achieve this by creating a fairytale like experience to the brand.
Maccas McDonalds

Just Call us Macca’s – McDonalds Acts Like a Mate

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Just in time for Australia Day, McDonald’s Australia has announced that it’s changing the name of 13 restaurants...
Colgate blog

How We are Now Appealing to Savvier Audiences

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Audiences are much more savvy these days and will research products thoroughly to find something that meets their needs.