Posts

Happy meals, happy tables... happy parents?

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Dating back to 2010, McDonald's have been the leading fast food chain to use smartphone interactivity to enhance their guests experiences.

Happiness can double when you share

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This is a clever initiative that goes to show how very efficient marketing strategies and amazing advertising concepts always come from simple ideas.

This Dove ad is a real beauty

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Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.

Eyescream made from creative solutions

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Barcelona's Eyescream and friends came up with some creative solutions to simplify the traditional Taiwanese ice cream and improve the consumer experience.

A digital strategy to merge two worlds

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Kate Spade Saturday recently partnered up with eBay in a digital strategy to transform retail, mixing online shopping and traditional retail.

Flying high on customer satisfaction

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Air New Zealand, the preferred airline of Middle-earth, developed a new brand identity to enhance their brand alignment, competitive advantage and customer satisfaction.

The real man's chips

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McCoy's, a UK brand of crinkle cut chips, unveiled an impressive new packaging concept: opening up sideways extends the opening by 5cm.

We all want to live on IBM Smarter Cities

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IBM's "People for Smarter Cities" project uses a different approach to the standard big signs and billboard advertisements.

Footwear with great design and marketing concept

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Korshun's success and recognition is a result of her approach for clever brand design, efficient processes and innovative products.

Interactive posters that you look, listen and want to keep

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Posters are normally one dimentional but this poster series takes graphic design to another level.

Take away packaging brings a concept to the table

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The packaging for this take away prepared dishes was designed for the Spanish market in Barcelona, with a creative concept...

A french cafe creates a brand that makes you feel at home

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This french cafe located in the old wash houses in Strasbourg, France, is named ‘La Corde à Linge’ (meaning the clothes line).