This is a clever initiative that goes to show how very efficient marketing strategies and amazing advertising concepts always come from simple ideas.

Barcelona's Eyescream and friends came up with some creative solutions to simplify the traditional Taiwanese ice cream and improve the consumer experience.

Air New Zealand, the preferred airline of Middle-earth, developed a new brand identity to enhance their brand alignment, competitive advantage and customer satisfaction.

IBM's "People for Smarter Cities" project uses a different approach to the standard big signs and billboard advertisements.

Posters are normally one dimentional but this poster series takes graphic design to another level.