TESTIMONIALS
TESTIMONIALS
Vintrace
rebrand / service
“Our Australian subscription revenue
jumped 30% in the next year.”
After years in business, we knew our brand was holding us back so we turned to Liquid to help us. Liquid came up with a new brand concept, name and strategy to help us unify our business and end any confusion about our products, which was hurting us at trade shows. It was a big process but Liquid’s new brand created a sense of trust and helped us frame better campaigns and clearer client presentations.
The results were impressive too, with our Australian subscription revenue jumping 30% in the next year. We are happy to recommend Liquid to anyone wanting a successful rebrand and a smooth transition.
Joshua Abra
Director
Home Sleep
rebrand / service
Thank you very much for helping us more than
double our business over the last six months.
Much of that increase is directly due the work you have done to fix up and promote the business. For example, the new website, brochures and training manuals strongly reflect what we do and communicates that better with our customers and business partners. You have consistently under-promised and over-delivered on every project.
Chris Bunney
Director
Arli Homes
new brand / service
“We see Liquid as important members of the Arli team
and will continue working with them for the long term”
Working with Liquid Creativity has been an invaluable asset in creating our brand and building our business Arli Homes. We were looking for an agency to work with long term that could help bring our vision to life. We engaged with Liquid to develop our brand including logo design, website development, market research, customer profiling, style guide, values, blueprint, stationary, short and long-term marketing strategies, graphic design, all marketing collateral and more.
Sue genuinely took the time to understand our needs, our business model, our vision, our product and our market. She offered invaluable feedback and guidance, allowing us to draw from her team’s wealth of knowledge and experience within the industry. Her team is professional, approachable and accommodating, even with small requests outside the work scope they did not hesitate to help with.
We are extremely happy with the outcome and quality of work. We see Liquid as important members of the Arli team and will continue working with them for the long term.
Sharon Hutchings
Director
CNG
rebrand / service
“We have finished up with a branding concept that is more
in line with the perception we want to portray in the market”
On joining CNG systems I identified that the company was not marketing to it’s full potential. Hence, I brought in Liquid creativity to help us formulate our branding strategy. They were very professional and created an end to end solution for us. They started by connecting with our current clients finding out our strengths and weakness which helped us to focus our attention on what our customers valued. Then they progressed with formulating a completely new branding recipe to attract the types of customers we needed.
We have finished up with a branding concept that is more in line with the perception we want to portray in the market, followed up with new logos, business cards and most importantly, a completely new digital media suite.
I am very pleased with the result which can be viewed at cng.com.au and would recommend them for other businesses looking for a very professional, in step brand agency.
Peter Scarlata
General Manager
Wealthyer
new brand / service
Working with Sue Palmer at Liquid Creativity to elevate my financial advice business brand from safe and uninspired, to representing my core values and showcase our edge was a rewarding experience.
I immediately felt at ease and in a mood to collaborate with Sue, valuing her wise input, thorough exploration of what the business stands for and ability to deliver on point to the brief.
I wouldn’t hesitate to recommend seeking out Sue to take your brand from good to great!
Simon Cammiss
Director
Immerse Sports
rebrand / sport
I was ecstatic with the work done – it really helped elevate our brand with meaningful and creative imagery and messaging. I would recommend Liquid Creativity to anyone looking for branding work.
Bryce Sharples
CEO
Lex Medicus
rebrand / service
We couldn’t recommend working with Sue and the Liquid Creativity team enough. They have worked hard to understand our brand and our vision to elevate it to the next level.
Throughout the process they took the time to keep strategically thinking with us on how we could further grow by being innovative and creative. Thanks again Sue, your personal approach makes you stand out from the crowd.
Mirthe Enting
Marketing Manager
Belle Balloons
rebrand / service
Sue was absolutely amazing. She designed and wrote all the content for my new website and the end product far exceeded what I could have imagined.
Her thorough research of my business and brand shows through in the final product. I could not recommend Liquid more highly.
Sarah Courtney
Director
Logicly
rebrand / service
Sue has done an excellent job of understanding our business and how we want to present ourselves to our market, and has designed a new brand that captures that perfectly.
Her insights and advice have also helped shape our broader marketing strategy. Sue’s come to feel like one of the team – she’s guided us through the experience expertly but with a genuine personal touch. Thank you Sue, it has been an absolute delight to work with you!
Michelle Nicholson
Director
Destination Living
rebrand / service
Exceptional personalised service & creative delivery. We are so excited to be launching our rebrand & website next month that Liquid have created. Sue has a very holistic approach & has spent lots of time with us understanding our business, our clients & where we want to get to, creating the collateral accordingly. Highly recommended!
Grace Patane
Director
Cybersecure
rebrand / service
Love your passion and excitement to understand our business. The depth of research, time you allocate and your availability puts you well above the rest of any other marketing agency I have ever made contact with. My journey with you has been educational & very interactive.
Highly recommend Sue as she is very personable & knowledgable. Keep up the great work and look forward to continuing our journey!!
Zuleyha Elibol
Customer Success Specialist
Fifty Acres
new brand / food
Not many people understand how challenging it is to build a new café in the highly competitive inner-city market and succeed. Luckily, I was introduced to Liquid who not only took on board my ideas – they were able to refine them into an elegant, sleek and appealing cafe brand perfect for my location.
Liquid’s team showed great understanding of my challenge and they had a deliberate process which has helped my business become a favourite with the locals and prosper above my expectations.
Nicholas Gaoutsos
Owner
CSIA
rebrand / service
Working with Sue and the creative team at Liquid has been an absolute pleasure. The entire team are a delight to work with. Sue and her team assisted CSIA to successfully complete a major brand overhaul of our logo, website, Awards program and all collateral associated with our brand.
Sue really understood from the outset what we were trying to achieve and delivered all components effectively and in a timely manner to the highest of standards. I would not hesitate in recommending Liquid for all your branding requirements.
Alison Brown
Head of Marketing
____
Liquid Creativity has been a trusted partner across the past two years during my time with the Customer Service Institute of Australia (CSIA). Working with Sue and Michael has been a truly collaborative and personalised experience. They are easy to talk to, intuitive and highly responsive.
The Liquid team grasp the concepts and requirements to deliver exceptional results with very little revision required; and all within the required and committed deadlines. I cannot say enough about the quality, the speed, the attention to detail and the effectiveness of their work. It was my absolute pleasure to work with the Liquid Creativity team; and I have absolutely no hesitation in highly recommending Liquid Creativity to anyone and everyone!
Amanda Moroney
General Manager – Customer Success
Birkenstock
branding / product
Birkenstock Australia Pty Ltd has been importing, distributing and retailing footwear in Australia for almost 22 years. For the past 10 years we have been using Liquid Creativity for all graphic design work, from the creation of business cards to complete product catalogues and most recently since the introduction of new brand guidelines also for compliance assessments.
I have found Liquid Creativity and especially Sue Palmer to be an excellent partner for Birkenstock Australia. Her professional approach is exemplary, she can delivery precise results based on specific instructions or applies her creativity when all we have is a basic idea. All work is carried out timely and is presented in whatever format we require. Thank you Sue & Team Liquid.
Marcel Goerke
Manager Director
____
Liquid Creativity has produced a range of products for Birkenstock Australia notably a catalogue for our Australian customers which had success in the Catalogue Awards. Sue Palmer has a unique and intelligent collaborative style which enables the client to contribute and participate in the design process. In all my dealings with Sue I have found her input highly beneficial in helping me to interpret my stores opportunities for effective branding, and to use visual merchandising more effectively.
Ann Gibbons
Manager
Bunchrides
new brand / sport
I needed a really distinctive brand which would be picked up by the cycling market and I had to develop a super-user friendly website and mobile application. Through discussions and strategic questioning, Liquid helped me create my brand and business from the ground up. They were able to work through the hundreds of ideas so that together we could create a strong brand, resolve many complex communication problems and build a great website and app.
I am really pleased with the result – a clean, easy to use online presence and a comprehensive style guide for future updates. And straightaway, I found my start-up the topic of conversation amongst cyclists thanks to the branded sportswear I developed with Liquid.
Andrew Talati
CEO
UXC
rebrand / IT (technology)
As our go-to agency we commissioned Liquid to refresh our corporate branding, and redesign our website. We put down a creative brief long on verbal metaphors …”We want something that is clean, fresh, contemporary, smooth and seamless, modernistic but not too edgy, corporate but not staid, a little hip but not cringingly so” – like when your 56-year old dad uses street talk… as in “Yo dude wassup! What Liquid delivered absolutely hit the mark.
Our new branding is very “now” – it’s vibrant, engaging and memorable. Our new website is a joy to behold after our old site. It’s clean, visually stimulating, fresh, and easy to navigate. It presents superbly on mobile devices – and gives us an online presence that helps distinguish us from the crowd. Overall I couldn’t be happier with the work of Sue Palmer and her team.
Keri Eruera
Marketing Director
Pulse
new brand / service
The experience of working with the team at Liquid has been great – start to finish – as they are genuinely interested in our business and what our goals are.
They’ve produced an exceptional brand / presence for us, one that’s already receiving great feedback from our market, and we look forward to future opportunities to work with them.
Cameron McPherson
Head of Marketing
Nicola Cerini
rebrand / service
I can highly recommend Sue and her team to anyone embarking on the task of rebranding themselves or their business. Over the past couple of years I have been transitioning my business to a new area of design and was looking for guidance in presenting my ideas and my new business focus. I made the transition from selling to end consumers to targeting business, city councils etc… as clients.
Through a workshopping process Liquid were able to uncover the essence of who I am and what I stand for, distilling this information to define what it is that is unique to me and my work as an artist/designer. Using this information, they mapped out a brand template and used this to create a website that reflected my story and background, philosophy, process of working, past and present projects. The feedback I get about my website from clients and peers is outstandingly positive. Many, many thanks to Sue and her team.
Nicola Cerini
Bennetts
rebrand / food
Launching a comprehensive rebrand for a company with a one hundred year history in a complex and global industry was no easy feat, however Sue took it all in her stride from day one. Her holistic approach to the project ensured that she genuinely understood the nature of our business and our unique requirements. From initial market research through to staff collaboration and comprehensive final presentation, Sue was professional, approachable and communicative every step of the way.
As a third generation family business, it was important to us that our legacy and history shone through our updated branding whilst still appearing innovative and current. The brief was challenging and delivered with high expectations, all of which were not only met but surpassed by Sue and the team at Liquid Creativity. We have regularly engaged Sue to take on small design projects since the rebrand and she consistently produces work that is modern yet representative of our style and ethos. I would have no hesitation in recommending Sue to any organisation looking to implement a new or rebrand strategy.
Jacqueline Mocek
Marketing and Social Media
Nutfusion
rebrand / food
When working with Liquid Creativity we were able to remove the layers of ownership and preconceptions. We could then see that branding was a process and could move our business forward. The team was patient and extremely humble – they weren’t a big advertising mogul railroading us.
We recently felt confident enough to enter a national food show and received great feedback and comments. We often receive comments regarding our ‘lovely looking product’ and stockists have even agreed to stock Nutfusion on the packaging alone, without even tasting the product!
It’s been 2-3 years and We are still following the path Liquid Creativity has outlined for our brand. It’s a disciplined but simple document that provides integrity and is now the backbone of our brand.
We have a great relationship with Liquid Creativity and through their branding process, we now have a wonderful brand that we’re very proud of – we’re happy we invested the time and the money. It’s paying its own way with business gaining momentum and growing. We now have the energy, enthusiasm and confidence to go for another 10 years.
Kath Johnson
Director
Happy House Sitters
rebrand / service
We engaged Liquid Creativity to redesign and update our website. The whole process was thorough, professional, on time and on budget. They really took the time to think about our business and developed a solid strategy to move it to the next level. This was especially difficult as we operate in a mature and competitive market.
We have had 4 sites designed previously, and this was the first time it has been stress free. I had never dealt with designers where there have been so few edits required. This is a result of their design skill, thought they put into the designs and the time taken to understand the business and the market we operate in. I can highly recommend Liquid Creativity without any hesitation.
Malcolm Myers
CEO
Fitstyler
new brand / sport
Liquid Creativity was instrumental in creating the brand that is Fitstyler. The company is now well recognised as a fun, friendly brand and stands out in the fitness market due to the positioning of the brand.
Since the original briefing process through the various stages of growth, Liquid Creativity has given guidance and expertise in managing the brand development and marketing initiatives.
With the many challenges being presented on a regular basis, Sue and the team always delivers on time, drawing on their enormous wealth of knowledge and experience with outstanding outcomes. It has definitely helped the growth of the business.
Andrew Talati
Founder
Launchpad
new brand / sport
I am confident this campaign will inspire more kids to get involved in gymnastics and hopefully instil in them a love of sport that will continue through their teenage years and into adulthood.
Senator Kate Lundy
Minister for Sport
Gymnastic Australia
rebrand / sport
The initial impact of the brand has extended beyond generating interest in the events. It has influenced a cultural shift in the way gymnastics events are delivered in Australia. It is the perfect teaser for what lies ahead.
Alistair Edgar
National Events Manager
2xcell
rebrand / service
We engaged the services of Liquid Creativity to create a new website which reflected the company’s new focus on B2B Customer Experience Strategy and Implementation and would help the company to attract its target clients.
The Liquid team undertook a very collaborative approach when working with us. Liquid’s Managing Director as well as members of the creative team met with us on a couple of occasions. The purpose of the first meeting was to enable the Liquid team to get an in-depth understanding of 2Excell’s objectives, desired market positioning, service offerings and its target clients. Based on the information gathered, Liquid proceeded to develop the structure, imagery, design and key messages of the website. Subsequent meetings were held with us to review, discuss and refine the website design that was created.
By combining their strategic and creative abilities, a new 2Excell website was created with a fresh, new branding and all required functionality such as the ability to create blogs, display videos as well as be responsive on all device formats.
The newly designed website and its content has been instrumental in attracting both clients and strategic partners that are in alignment with 2Excell’s positioning and target audience.
Michael Haynes
CEO
